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Hiring for the 21st Century
By Milt Cotter
Workforce productivity is the driving force for success in the
21st century, yet many employers are not realizing the levels
of productivity from the Human Resources function they could be.
The challenge for HR functions within organizations is to implement
hiring processes that enhance the productivity of an organization’s
workforce. Implementing hiring processes that enhance productivity
means hiring more qualified people who are a good fit for the
jobs they will be performing, and who become productive more quickly
and achieve higher levels of performance. The issue today is how
HR accomplishes this task in the most modern, legally compliant,
objective, nondiscriminatory and cost efficient manner possible.
Many organizations have eliminated HR departments and increased
the HR functions that operating supervisors and managers must
handle. More organizations are outsourcing payroll, benefits and
other HR functions in cost reduction moves than ever before.
With management placing increasing pressure on HR departments
through cost containment initiatives, it is imperative that those
who manage the HR function in organizations understand the urgent
need to adopt technology to increase the productivity of the HR
function.
Additionally, federal and state employment reporting requirements
further emphasize the need for HR to adopt new technology. For
example, the EEOC and other agencies recently established five
criteria for distinguishing an applicant from a job seeker. The
five criteria are:
- An employer must have a job opening
- The employer makes people aware of the openings
- The job seeker must express interest in a specific job a
specific employer has open
- The job seeker becomes an applicant if the job seeker meets
the minimum requirements for the job
- The job seeker must follow the employer’s procedures
for applying for a job
In addition to the pressures to increase productivity of the
HR function, HR departments now must differentiate a job seeker
from an applicant in order to accurately compile reports for affirmative
action and other reporting requirements. More optimal utilization
of the Internet enhanced with advanced software can address these
two needs.
Whereas HR departments have traditionally screened and qualified
applicants by manually reviewing applications and resumes, available
software solutions, when deployed through the web, can differentiate
qualified applicants by using an automated process to qualify
applicants from job seekers through the use of pre-screening questions.
A process of this type tends to be more objective and avoids subjective
issues with regard to race, age, sex, national origin and other
factors that human bias sometimes can’t overlook. Further,
since it is an automated process, it enhances the productivity
of the HR function.
Following is a case study involving a web based applicant
screening system:
The online Employment Center system utilized pre-screen questions
about minimum job requirements to differentiate job seekers from
applicants. The system then ranked the applicants based upon their
answers to the pre-screen questions. Job seekers who meet the
minimum qualifications were asked to complete the employer’s
application, attach a resume and provide other information the
employer required, all online.
In analyzing the use of this system by one nationwide employer
for a ten-month period of time, some very interesting facts were
derived:
During this period of time:
Approximately 34,500 job seekers were processed by the employer’s
web-based applicant screening system.
Of the 34,500 job seekers, 24,182 were screened out effectively
and efficiently by the pre-screen questions to determine minimum
qualifications (and the records maintained and housed in the event
of future potential need).
Approximately 10,000+ qualified job applicants remained, and
the system ranked these based on their answers to the pre-screen
questions yielding approximately 50% that were chosen for further
consideration.
In summary, 34,500 job seekers were screened. Approximately
5,000 of the 34,500 were the most qualified applicants and their
data files were collected automatically, requiring no screening
by HR personnel. The employer saved almost 2,000 hours of HR department
time by utilizing the Employment Center to automatically screen
34,500 job seekers to obtain 5,000 qualified applicants.
With such systems currently available, there is no longer a need
for paper applications, or the need to sort and file them. With
the right software linked to the employer’s web site, a
job seeker, after completing the prescreening questions online,
can complete the employer’s application online as well and
attach a resume. But that’s not all. Remember those application
blanks that candidates leave blank? Those omissions can now be
eliminated requiring that critical blanks in the application be
completed before the candidate is allowed to proceed with the
application process. Then, since the application has been completed
electronically and filed and available online, the HR department
no longer needs to keep paper files on applicants (and employees
too for that matter.)
Such a system also simplifies the tracking and reporting of affirmative
action data. Such data can be collected voluntarily from applicants
online, yet shielded from recruiters or managers who are interviewing
to eliminate bias from entering the screening process. The data
can then be retrieved to produce the EEO-1 reports and for other
affirmative action purposes.
Even aptitude and behavioral testing to assist in selecting applicants
who are better suited for a particular job can be included in
such a system to eliminate labor and reduce the time it takes
to hire a qualified applicant.
One creative and innovative organization, Candidate Resources,
Inc. (CRI), www.criw.com, produced and debuted such a system in
October of 2002. With a patent pending, this system, called the
Online Employment Center, appears to be one directed specifically
toward the employer with 100 to 2000 employees that wishes to
enhance the productivity of the HR function by allowing HR staff
to spend far less time and money on the applicant recruiting and
qualification process and more time on more critical tasks. The
system mentioned allows organizations to accomplish integration
of a more nondiscriminatory hiring system that also provides features
of increased applicant flow through utilization of free applicant
flow resources, all while eliminating the paper crush that accompanies
manual applicant attraction and screening systems. Attached is
a diagram showing the process utilized by the Employment Center
to increase applicant flow and HR productivity.
Most employers, particularly those in the retail, distribution,
hospitality, and manufacturing industries, have been reluctant
to increase applicant flow since doing so proportionately increased
the need for labor to differentiate the qualified applicants from
job seekers. HR managers now can advise operational management
that such reluctance is no longer necessary since software is
available to perform the differentiation process. An additional
advantage of such a system is that it provides a standardized
application and screening process that is non-discriminatory,
an additional comfort to upper management in our increasing litigious
society. Many users of such software are commenting that in addition
to the increased efficiency provided by the system, the process
is yielding superior employees who turnover less and become productive
faster that those hired through typical applicant screening systems.
Such technology is a boon to HR managers, allowing them to assist
their organizations in reaching their goals through the selection
of better, more productive employees, while improving the productivity
of the HR function and allowing HR to direct critical resources
to other important functions needed by the organization.
About the Author:
Milt Cotter has spent over 40 years working in the HR arena,
including positions in private industry and the U.S. government.
He is the author of two books, Understanding Human Behavior and
The EEOC and You, and is a former columnist for King Syndicate’s
“Job Forum.” Mr. Cotter currently serves as the President
of CRI, a leading provider of technology-based solutions for HR
professionals.
Online Employment Center's Funnel of
Applicants
Information about Information – Employer Locations with
Openings
Job Seeker Applies for Employer Jobs at Locations
Job Seeker Answers Prescreening Qualifying Questions
Job Seeker Completes Application – Attaches Resume
Completes Affirmative Action Data
Answers Certification Questions
Job Seeker is Tested to
Establish Job Fit
and Likelihood
of Successful
Job Performance
Database
of Ranked
Qualified
Applicants
by Location
Summarized
Data for
Reports
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